Research indicates that a tipping point has been reached for healthcare professionals (HCPs) using public social media channels to discuss clinical and practice matters with their peers.
No longer satisfied with operating solely in closed doctors’ networks online, professionals are now able to learn from a far wider range of international experts by using mainstream channels like Twitter, public forums and doctors’ blogs. The most influential of these HCPs have become what we call ‘Digital Opinion Leaders’.
Daniel Ghinn, CEO at Creation Healthcare, takes a detailed look at how to work with digital opinion leaders to engage and activate new online advocates.
