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Digital intelligence blog

Pharma insight on digital marketing, social media, mobile apps, online video, websites and interactive healthcare tools

The Digital Intelligence Blog is written by Dominic Tyer, managing editor of PME and PMLiVE.

It covers ‘digital’ in its various guises as used by the pharmaceutical industry and in healthcare to present practical intelligence for pharma.

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mXm Medical Communications

mXm Medical Communications meets the needs of pharmaceutical marketers and medics who require a highly experienced, bespoke service from their...

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How merging firms can manage culture change
Addressing the potential problems and finding the solutions...
How to access and engage with HCPs effectively
HCP engagement requires the right mix of voice and content, plus knowledge of the channels to access, to reach the target audience...
Artificial Intelligence: the new healthcare algorithm
The age of computers has hugely evolved, and with the emergence of effective machine learning, pattern recognition, and decision-making algorithms, Artificial Intelligence provides a revolutionary new approach to tailored healthcare....

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