Blue Latitude has hired three new senior members for its Creative, Customer Experience and Strategic teams, as well as a brace of account directors and copywriters.
In strategic planning, the firm has taken on Mirella Mokbel as its Senior Strategy Consultant. Mirella has over 10 years’ experience in brand strategy with a specialisation in creating multichannel strategies for a variety of brands in diverse industries.
Meanwhile Peter Timmer has become its new Senior Customer Experience Consultant, and joins Blue Latitude after 13 years as a freelance user experience consultant. He has also worked with Rufus Leonard, Ogilvy, and Critical Mass, as well as in-house with HSBC, UBS, the Home Office, and JustGiving.
Finally, Damien Parsonage (pictured) has been appointed as the consultancy’s Creative Director, bringing more than 20 years’ experience as a copywriter and creative director across a wide-range of advertising and brand response projects.
Blue Latitude has also expanded its account handling team with the appointment of two new Account Directors, Kavita Goswami and Corinna Liebana, who come from Digitas LBi, Open Health and Razorfish Healthware.
Andy James, formerly of TBWA and Ogilvy, has also come aboard as its new medical copywriter.