DigitasLBi has appointed Alvaro Cabrera as chief strategy office.
Cabrera joins the Publicis agency from OgilvyOne New York, where he was most recently managing director and head of engagement planning.
In his new role Cabrera will report to Tony Weisman, CEO of DigitasLBi North America.
Weisman said: “Alvaro has the ability to find the key insights only human analysis uncovers from data.
“He is an award-winning strategist and creative thinker who takes that information and uses it to build the innovative strategies marketers need to engage consumers today.”
Cabrera will work closely with Ronald Ng, chief creative officer, N.A, and Jason Kodish, global chief data scientist. He will also partner with the agency’s global chief media officer Baba Shetty to deliver a consistent approach to strategy across teams and disciplines.
Cabrera said: “It truly is a wonder to see how data and technology are transforming the marketing landscape. Combining data, technology and storytelling to create the most compelling brand messages and experiences is something I find joy in – and having the chance to do so alongside Ronald and Jason only makes joining DigitasLBi that much more exciting.”