Please login to the form below

Not currently logged in
Email:
Password:

DigitasLBi appoints Alvaro Cabrera as chief strategy officer

He joins the agency from OgilvyOneNew York

DigitasLBi Alvaro CabreraDigitasLBi has appointed Alvaro Cabrera as chief strategy office.

Cabrera joins the Publicis agency from OgilvyOne New York, where he was most recently managing director and head of engagement planning.

In his new role Cabrera will report to Tony Weisman, CEO of DigitasLBi North America.

Weisman said: "Alvaro has the ability to find the key insights only human analysis uncovers from data.

“He is an award-winning strategist and creative thinker who takes that information and uses it to build the innovative strategies marketers need to engage consumers today."

Cabrera will work closely with Ronald Ng, chief creative officer, N.A, and Jason Kodish, global chief data scientist. He will also partner with the agency's global chief media officer Baba Shetty to deliver a consistent approach to strategy across teams and disciplines.

Cabrera said: "It truly is a wonder to see how data and technology are transforming the marketing landscape. Combining data, technology and storytelling to create the most compelling brand messages and experiences is something I find joy in - and having the chance to do so alongside Ronald and Jason only makes joining DigitasLBi that much more exciting."

23rd September 2015

From: Marketing

Share

Tags

Featured jobs

Subscribe to our email news alerts

PMHub

Add my company
Wilmington Healthcare

A heritage to envy Wilmington Healthcare brings together the data intelligence specialisms of Binley’s, NHiS, Wellards and HSJ to create...

Latest intelligence

OUTiCO win Best in UK Pharmaceutical Outsourcing award
The Corporate LiveWire Healthcare and Life Sciences Awards celebrate global companies and individuals who have excelled over the past 12 months....
artificial-intelligence-in-healthcare.jpg
Artificial Intelligence in Healthcare
Artificial intelligence is already out-diagnosing experts, but would you put a computer in charge of your healthcare? The good, the bad; we take a look....
World Pancreatic Cancer Day 2018: Combating misconceptions in pancreatic cancer
Patients diagnosed with pancreatic cancer face a dismal prognosis, with the disease having the lowest survival rate of all major cancers. In spite of this, pancreatic cancer research is chronically...

Infographics