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The Heart of the Matter 2 - How is social media impacting publication planning?

McCann

The rise in digital communications, turbo-charged of late by social media, has wrought huge changes in the way health information is consumed, discussed and shared.

In the medical mainstream, one of the best examples of how far social media activity has come is provided by the New England Journal of Medicine. The journal’s deft use of social media has seen it gain more than a million 'Likes' on Facebook, aided by tactics such as a daily quiz and a weekly image challenge app on the social network.

The pharmaceutical industry, of course, has also devoted an increasing amount of time to social media in recent years. Communications and branding teams have led the way but publication planning lags behind, as discussions of clinical data move beyond the traditional publication environment and into these new communication channels.

Learn how these channels are used in the publications world and find out how publication planners in pharma can use them effectively and appropriately.

Read: How is social media impacting publication planning? produced in association with McCann Complete Medical

 

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