Please login to the form below

Not currently logged in
Email:
Password:

Allergan backs new glaucoma app

GlaucomaIn Perspective was developed by City University London

Allergan glaucoma mobile app iPhone Android

Allergan has leant its support to the development of a mobile app by researchers at City University London for patients who have been newly-diagnosed with glaucoma.

The Glaucoma In Perspective UK app has been designed for iOS and Android devices, with a focus on tablets, and covers topics such as why eye pressure is important and the correct use of eye drops.

Miriam Kenrick, glaucoma international strategic marketing director for Allergan, described the project as 'enlightening', and spoke of the app as 'something that should really make a positive difference for patients and the ophthalmology community'. 

The free app allows users to experience the impact of glaucoma on everyday situations such as driving, cooking, walking down the stairs or shopping. Users are also provided with up-to-date information about their condition and the treatments available, via a series of novel animations.

Allergan glaucoma mobile app iPhone AndroidAccording to City University and Allergan, it benefits from 'a simple, visual, jargon-free, easy-to-use format'. 

The development team was led by David Crabb, professor of statistics and vision research at City University. 

He said: “If you have glaucoma, or someone you know has glaucoma, this app has been developed for you. By working in partnership with Allergan we hope we can help raise awareness of glaucoma and explain why people invariably have no symptoms in the early stages of the disease.”

“We plan to advertise it on the International Glaucoma Association website and in clinics throughout the UK and Europe,” he added. 

The app, which took 12 months to develop, is part of the 'Glaucoma in Perspective' programme - a second app has been developed for healthcare professionals, to help them engage glaucoma sufferers in discussion. 

An estimated half a million people in the UK are living with undiagnosed glaucoma. The condition affects some 65 million people worldwide.

Article by
Tara Craig

1st October 2015

From: Marketing

Share

Tags

Featured jobs

Subscribe to our email news alerts

PMHub

Add my company
Blue Latitude Health

Blue Latitude Health is a creative marketing consultancy. Founded in 2003, our combination of heritage, approach and capability gives us...

Latest intelligence

It’s all about patient outcomes… right?
Lessons from history: a design thinking perspective...
Emma Walmsley 2
30 Women Leaders in UK Healthcare (part 3)
Continuing our special feature on Women Leaders in UK Healthcare...
Louise Houson
30 Women Leaders in UK Healthcare
The enormous challenges facing UK healthcare mean it needs great leaders. PME’s Group Editor Andrew McConaghie introduces 30 outstanding innovators and trailblazers helping to shape the future...

Infographics