Healthcare market research agency Cello Health Insight has relaunched its qualitative online community platform eVillage.
The redesign offers new tools, functionality and a new responsive format for mobile devices. The platform is also being utilised to facilitate virtual ad boards for its sister communications company, Cello Health Communications.
Dan Brilot, head of digital research at Cello Health Insight, commented: “The original eVillage concept broke new ground in this sector back in 2011, but the past four years has seen rapid increases in the tools that people use to interact with online communities and a massive growth in their popularity for research purposes.
“These developments have driven the redesign process and eVillage is now positioned to deliver better engagement and an increase in the data collected from people posting and using the new tools that will ultimately help deliver higher quality results.”
The rejuvenated platform has been designed to emulate a conversational style layout similar to social media and messaging apps such as WhatsApp and has its own dedicated app.
The relaunch comes four years after the revealing of the original offering, which was designed specifically to conduct customer insight research with healthcare professionals, payers and patients.