London-based cross-sector communications consultancy Firstlight has joined GlobalCom, as a member of its network of independent international PR agencies.
The agency will provide the network with UK healthcare comms expertise, a role previously held by Pegasus PR.
Under the arrangement, Firstlight will partner with 70 agencies across 60 countries, which provide PR in areas including consumer, financial services, technology, renewable energy, sustainability and tourism, as well as healthcare.
“This collaboration will put our international work and the Firstlight name firmly on the global stage,” said Pat Pearson, Firstlight managing director. “It’s great news for our clients and a significant boost for our capabilities.”
The network will assist Firstlight with common standards of service delivery, pricing and reporting.
GlobalCom CEO Ralf Hartmann said: “We were really impressed with Firstlight. The agency’s healthcare experience combined with their dynamic and creative approach to helping healthcare clients communicate effectively made them perfect for the GlobalCom network.”