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Huntsworth reshuffle sees Nitrogen and Tonic join its Evoke Group

The agencies will continue under current leaders Jon Clark and Maryellen Royle

Huntsworth HealthHuntsworth Health has combined its Nitrogen Health and Tonic Life Communications agencies with its larger grouping the Evoke Group.

The two agencies will continue under current leaders Jon Clark and Maryellen Royle and their addition will expand Evoke’s geographical reach.

Reid Connolly, chief executive officer of the Evoke Group, said: “In a dynamic global and digital world, we’ve seen the measurable impact of first understanding and then reaching HCPs and consumers where they live with vital health information that is engaging and meaningful.

“We are particularly enthusiastic about what we are doing here because all of our agencies are unique, growth-oriented, talent-driven companies.”

Nitrogen Health, a digital brand development agency headquartered in London, will extend the group’s global presence, continuing to win and service clients under Clark’s leadership.

Meanwhile, Tonic Life Communications brings global public relations, stakeholder engagement expertise and will strengthen its social media and influencer marketing business to the group.

Tonic has offices based in Both the US and EU and will continue to be led by Royle.

Huntsworth Health’s Evoke Group was established in 2015 as a platform to grow Evoke Health and to launch new agency brands.

To date, the group has launched three new agencies - Firsthand, Traverse and Fabric.

Article by
Gemma Jones

4th January 2018

From: Marketing

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