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Streaming Well video series aims to promote liver health

Digital health publisher teams up with the British Liver Trust

London-based healthcare video publisher Streaming Well has launched a series of liver health videos to mark the British Liver Trust's January Love Your Liver Month.

The videos, which are shared across a network of health channels as well as social media platforms such as YouTube and Facebook, are a series of short educational films that highlight the dangers of liver disease.

Francis Namouk, CEO and co-founder at Streaming Well, explained: “Today we have the ability to reach people with important information that can go viral within minutes.

“The internet is vital in spreading health messages to many people in a highly efficient and accessible manner. These videos are part of a campaign that is vital in limiting the amount of liver-related deaths this country sees every year”.

The films feature consultant hepatologist Dr Mark Wright, who discusses various causes of liver disease, such as alcohol abuse, obesity, high bloody cholesterol and viral infections.

“The problem with the liver is that it suffers in silence,” said Wright.

“You don't get any symptoms from liver disease until you start presenting complications. At this stage there is less we can do.”

Andrew Langford, chief executive of the British Liver Trust, added: “Year on year we are seeing a significant increase in numbers of people with liver disease and consequent rise in the number of deaths from liver conditions.

“Unfortunately this is alongside a steady decrease in the average age of people dying, with the current average being 58 and it becoming more common to see 20/30 year olds with advanced liver disease on hospital wards,” he finished.

The series marks the first collaboration between British Liver Trust and Streaming Well.

11th January 2013

From: Marketing

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