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Three questions that should anchor your brand strategy

Ed_Corbett

Ensuring the organisation is focused on pursuing the most attractive commercial opportunities

Three steps forward, four steps back

JessHow to ensure digital content achieves the right dialogue

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Success and failure is a binary outcome

Five things you didn't realise you already know about influencer marketing

Simone Stevens'When your objective is to build brand loyalty and trust, working with carefully-selected influencers could be the gateway to new audiences'

A little less conversation

Patient centricity - easy to say, hard to do

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Attigo (part of the Mednet Group)

We are socially intuitive. Attigo deliver inspiring creative healthcare communications, whilst leading the way as partner of choice for socially-conscious...

Latest intelligence

From lay summaries to patient engagement programmes: how patient-centricity is finally becoming a reality
How pharma is progressing their commitment in patient engagement...
Cuttsy+Cuttsy awarded CPD Platinum by the IPA
Four years after being awarded Gold for their continuous professional development (CPD) Cuttsy+Cuttsy (C+C) have reached another milestone and been awarded Platinum accreditation....
Breaking Bad
Six behaviours separate the good brand teams from the bad...

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