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Strategic planning in the digital age

Daniel_Ghinn

How to be digitally effective

Transforming B2B healthcare marketing

Kite stockWhy marketers should be creating engaging content in the B2B healthcare sector

Artificial intelligence: could pharma lead the way?

Producing powerful, relevant user experiences will be one key area to target

Managed Access Programmes: a powerful source of real-world insight

MAPs represent a unique opportunity to gather evidence from a cohort of patients receiving the same treatment, across multiple countries prospectively before launch

A digital strategy in a digital world

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Skills in Healthcare

At Skills in Healthcare, we are able to provide our customers with a professional set of sales capabilities. With our...

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Digital storytelling means building the story around data
The value of digital storytelling in pharma lies in its ability to convert facts and figures into compelling content for patients and HCPs....
Pharma and free medicines: a different perspective
Pfizer have recently announced that they will provide the breast cancer drug, palbociclib, free of charge to patients....
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The false economy of following the leader
How can companies in the sector shake things up?...

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