The resulting cognitive dissonance from these events is making a lot of people feel very uncomfortable, but has the world really changed?
Crafting appropriate communications still requires the fundamentals to be done brilliantly, but increasingly a smarter integrated approach is key, says Claire Gillis
A great CRM demands a clear vision and objective for operational efficiency and commercial effectiveness
In 2017, Lucid aims to advance its approach to measuring the impact of its behaviour-change programmes, building on the existing evidence-base to develop new approaches to capturing metrics on value
Medtechs will need to invest in upgrades to individual devices as well as broader business practices
As our audiences' behaviours change, we need to evolve our interventions
The patient experience and possibly adherence is affected by the extent to which they feel their participation is valued