Why marketers should be creating engaging content in the B2B healthcare sector
Despite a slow uptake of RWE, there is an increasing trend in the use of healthcare system data to inform clinical practice
MAPs represent a unique opportunity to gather evidence from a cohort of patients receiving the same treatment, across multiple countries prospectively before launch
The resulting cognitive dissonance from these events is making a lot of people feel very uncomfortable, but has the world really changed?
Are we neglecting the needs of those on the fringes of digital?
Crafting appropriate communications still requires the fundamentals to be done brilliantly, but increasingly a smarter integrated approach is key, says Claire Gillis
How marketing efforts in the pharma industry can improve outcomes while delivering increased value to healthcare providers and payers