Welcome to volume 39 of the Communiqué directory and the publication’s first issue for 2017.
As you get under starter’s orders for the year we’ve hand-picked a selection of the winning work from the 2016 Communiqué Awards to provide actionable insights from some of the best that healthcare PR and medical education has to offer.
There’s media relations work for LloydsPharmacy’s sexual health services that was picked up by the Mail Online, Cosmopolitan and the LAD Bible and we look at the KiDS project. The latter being established to foster a supportive school environment that creates a better understanding of diabetes and supports children with the condition.
There’s a first in pharma open innovation, in the form of the COPD Crowdshaped initiative for Novartis, which brought together 50 global leaders from outside of healthcare to bring a fresh, lateral approach to a long-standing problem.
Meanwhile, one of the featured case studies focuses on work to help prevent suicides among young men, with the #Savethemale campaign leading to a Panorama documentary and parliamentary debate on male suicide.
We also showcase the ‘Living Like You’ global community, which was created for multiple sclerosis patients and broke the mould for digital disease awareness, and ‘Make them Pay’ – work that challenged social acceptance of the tobacco industry among young people.
Alongside these case studies there is analysis and commentary on challenges such as applying a ‘patient-centric’ approach and taking a virtual approach to meetings and events, all of which will further help you ‘get set’ for tackling whatever this year of change has to offer.
And with July’s 20th anniversary of the Communiqué Awards on the horizon, all that’s left to say is ‘go’!
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