This issue of Communiqué covers gamification, medicine education, payer engagement, market access and much more…
… The game changer
As computer games become an increasingly important tool for improving health, June Dawson of Digitas Health takes a look at some of the key developments in this arena.
… The evolution of medical education
Whether it is new stakeholders, more creativity or the introduction of digital, the domain of medical education is evolving fast. Axon Communication’s Shanida Nataraja examines the role of medical education in today’s healthcare industry.
… Engaging Payers online
Carsten Edwards and Caroline Howe of Ogilvy Healthworld argue that understanding the information needs of the audience is key to engaging with payers through a digital communications programme.
… Postcards from China
Clancy Houston and Jon Ruddick of inVentiv Health Communications China cover our first two instalments in a new series examining the changing healthcare landscape in China.
Also in this issue…
… Health 2.0 and what it means
As one of the buzzwords to emerge during the last 12-months, health 2.0 has been defined by some as combining elements of healthcare, eHealth and web 2.0. Kaush Ghandi of Havas Life Medicom asks what it really means and how it is relevant to the healthcare industry.
… Communicating clearly: choosing the right slides
John Clare, CEO of LionsDen, discusses how to design and use data slides that add value to a presentation, in the second of four instalments serialising his book: Communicating Clearly about Science and Medicine.
… Empowering the intranet
Daniel Penton of Black Orange Communications offers 12 points to consider when developing your company’s intranet portal.
View Communique – Volume 31 online
