Please login to the form below

Not currently logged in

Pharmaceutical Market Europe - December 2016

PME December

This month we hear from the European Commissioner for Health on the burden European countries face from chronic diseases.

Dr Vytenis Andriukaitis tells of his concern about the growth in conditions such as cardiovascular diseases, cancer and type 2 diabetes, and how EU Member States need to be supported if they are to be tackled. 

We look at the future of pharmaceutical marketing, where creating value will be key if the discipline is to be fit-for-purpose in the coming years. 

A crucial part of that will be how companies choose to define ‘value’ and what ‘effective’ looks like as the global pharmaceutical industry faces a series of defining moments.

There’s also a big-picture look in this month’s PME at how companies that are ready for change might transform their very business model.

As Professor Brian D Smith notes, it will be difficult, but it is still doable, and he sets out a five-step process for beginning down that path.

View PME December 2016 online


Register here to receive email notification of future digital editions of PME or contact the subscriptions department to enquire about receiving a print copy of the magazine. More PMLiVE digital editions can be found here.

PME is also available to download as an app for iPhone and iPad

Please note: Some older digital editions may no longer be accessible while we transition to a new digital edition system and app -

Subscribe to our email news alerts


Add my company
Graphite Digital

We’re a digital CX agency collaborating with healthcare and pharmaceutical organisations to help them connect more deeply with their audiences...