PME – April 2012. This issue PME talks to …
… Giovanni Recordati
Chairman and CEO of Recordati talks about the company’s expansion into Turkey, its third largest market, the benefits of being small, independent and acquisitive, and the importance of corporate social responsibility
And we take a look at …
… Biotechnology: human capital
Patrick Mooney, senior client partner at Korn/Ferry International explores why biotech firms’ hunger for global expansion is fuelling the sector’s search for the best international skills
… The patient journey
Plotting a roadmap for optimal disease education and brand management is key to achieving true patient centricity
… R&D: stem cell therapies
Promising treatments are being developed in the area, but a clear regulatory pathway is needed to ensure risks to patients are minimised
… China: the growth factor
China is one of the world’s fastest-growing economies and became the world’s second largest economy in 2010, just one year on from announcing widespread healthcare reforms that would underpin universal healthcare coverage for the nation’s 1.3 billion population
Also with this issue …
… Digital Handbook: PME’s guide to using digital and how to make the most of it
As well as providing you with practical insights, tips and information to help you use and evaluate today’s digital channels, the guide is regularly updated on PMLiVE.com
View April 2012 PME online
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