In this issue there’s a look at the top 15 biggest pharma brands in 2013 and we talk with …
… MSD’s Bruno Strigini
The company’s president, Europe and Canada discusses adapting to a new market reality …
And we take a look at …
… Multichannel marketing
Senior figures talk about how to integrate a marketing approach that uses multiple channels …
… The competency trap
How success can make a company vulnerable to competition …
… Market access for cancer drugs
Demonstrating the value of cancer drugs in Germany …
Also with this issue …
… Digital Intelligence
The mobile health market shows signs it’s growing towards maturity …
… R&D Pipeline
New tuberculosis treatments are sorely needed …
… Innovation Update
Using digital technology to recruit patients for clinical trials …
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