In this issue we talk with …
… Anssi Pulkkinen from Roche Diagnostics, Finland
Who explains the increasing prominence of diagnostics …
And we take a look at …
… Managing uncertainty
Prof Brian Smith suggests that futures you can’t predict need a strategy you can’t plan …
… Changes in India
The implications of the country’s new government for healthcare and pharma …
… Pharma Perspectives
The first instalment of our collaboration with the HCC looks at the pitching process, with pharma procurement commentary from Bayer and agency views from Havas Health …
Also with this issue …
… Digital Intelligence
This month’s column looks at Novartis’ mobile collaborations with Google and Tictrac …
… R&D Pipeline
The biological revolution in rheumatoid arthritis …
… Innovation
Wearable technology and the prospects for pharma of health-tracking gadgets …
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