In this issue we talk with …
… Allergan’s Paul Navarre and Paul Boland
The company’s president EAME and Paul Boland tell us about creating a culture of growth …
And we take a look at …
… The Sunshine Act
As the US legislation’s implications for European pharma are anything but clear …
… Diabetes in China
Marketing, communications and commercial relationships in the country are full of pitfalls for the unwary, but not without great potential …
… Meaningful dialogue
We introduce our new collaboration with European healthcare communications group the HCC …
Also with this issue …
… Digital Intelligence
This month’s column looks at the consumerisation of mHealth and medical congresses’ virtual future …
… R&D Pipeline
Explores the emergence of cancer immunotherapies …
and in addition …
… The Heart of the Matter 1: Closing the Clinical Care Gap, produced in association with McCann Complete Medical
- The application of evidence-based medicine
- Applying behavioural science
- The power of real world evidence
- Showing RoA – return on activation
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