See the full results from the 2013 Pharmaceutical Market Excellence Awards in the PMEA digital publication.
It showcases some of the best work our industry has to offer, with PMEA finalists chosen for their skill at aligning their commercial model, and all parts of their respective organisation, with the goal of improving patient outcomes through thought-provoking and ethical marketing.
While the patient proposition remains at the core of all pharmaceutical marketing, high performing marketers excelled in three areas: coordinating and integrating multichannel communication plans; truly collaborating for the long-term with healthcare providers; and having the leadership qualities to break down internal silos.
The PMEA programme, which recognising and commending excellence, best practice and innovation in local, European and international healthcare markets, this year saw 36 organisations represented and received a record number of 19 entries submitted by the NHS and charities.
View the Pharmaceutical Market Excellence Awards digital publication
