Practical advice on product positioning, launch optimisation and much more
As if taking their cue from the current round of corporate shake-ups, brand strategies too are in a state of flux.
So we take a timely look at strategic planning in this latest PME supplement, which finds that change among the pharmaceutical industry’s customers and stakeholders remains a constant.
We ask whether your brand has ‘seat belt’ policy and provide three steps to managing your strategic plan’s risks successfully.
In Delete, there’s a call for more – and better – editing so that brands can follow a ‘less is more’ agenda.
Meanwhile, we hear why it is so important to get your story right if your product positioning is to be successful and how marketing today demands that we move way beyond the basics.
There’s also a look at why market access and competition demands should prompt you to re-think your launch optimisation plans, and Strategic Planning concludes with some thoughts on the choices you have to make.
Read Strategic Planning in full
