Two decades ago, working in a healthcare communications agency might have been regarded as a stepping stone to a career in mainstream pharma. But times have changed.
As the industry’s reliance on outsourced services has grown, so too has the recognition that a good agency can offer alternative, but equally stimulating, benefits to working in-house at a pharmaceutical company.
With the best agencies providing robust pathways for career development and genuine opportunities for personal growth, an agency role is no longer just a gateway into pharma. In fact increasingly, the traffic is coming the other way. It’s a growing trend – and for those that make the journey, it has real benefits.
Whether you work for a drug company or a communications agency, a career in healthcare is both motivational and rewarding. What’s more, as outsourcing has become de rigueur, the dynamics of agency/pharma relations have evolved from being ‘master and servant’ to ones built around collaboration and partnership.
The goal is the same on both sides; to develop innovative treatment strategies that deliver real-world benefits to patients. It’s a great industry.
But the specific benefits of working agency-side are numerous – and may surprise many who have not previously considered making the move.
Read: The Heart of the Matter: Trends with benefits produced in association with McCann Complete Medical
