Please login to the form below

Not currently logged in
Email:
Password:

Blue Latitude boosts senior management team

Elisa del Galdo joins as head of customer experience
Blue Latitude Elisa del Galdo

Elisa del Galdo has joined the strategic marketing agency Blue Latitude as head of customer experience.

Del Galdo has more than 20 years' experience in human factors, usability and user experience, and launched her own consultancy two years before joining Blue Latitude.

During her time as director of del Galdo Consulting, del Galdo worked with GSK & Ogilvy Common Health, Freesat, Thomson Reuters, Human Factors International, HomeAway, Sage, and Further on a variety of engagements.

Her previous positions include director of user experience at Flow Interactive and from 2005 to 2008, she was chief of technical staff EMEA at Human Factors International (Europe).

Regarding her new role, Blue Latitude said that del Galdo “hopes to be able to show marketers how the development of exceptional customer experiences will give them the chance to radically differentiate their brands from competitors”.

With expertise in user experience del Galdo believes that pharma companies are not truly embracing the customer's perspective. "Pharma needs to really understand customer needs and combine this with business goals to create a successful customer experience," she said.

Del Galdo has already started in her new role, reporting to Blue Latitude managing director Martin Brass.

"We're thrilled to have Elisa join us, she comes with a wealth of experience and passion for insights research, persuasive design, and product innovation,” he said.

22nd November 2013

From: Marketing

Share

Tags

COVID-19 Updates and Daily News

Featured jobs

PMHub

Add my company
Say Communications

Influencing positive behaviours and delivering change is what drives us, using thought leadership, education, social and professional engagement and compelling,...

Latest intelligence

Sharing patient stories for World Pulmonary Hypertension Day
For World Pulmonary Hypertension Day and we’re here to help raise awareness of pulmonary hypertension (PH) - a frequently under and misdiagnosed condition. Created in collaboration with the PH patient...
How nature can help you manage the pressures of agency life
Paul Hutchings, founder of fox&cat, outlines how nature can help you can boost staff wellbeing in your agency this Mental Health Awareness Week...
How can we strike the right balance between familiarity and innovation when it comes to data presentation?
Following our webinar in March, Getting MedComms right: navigating the age of the amateur expert, we’re taking the time to respond to questions we were unable to answer during the...