Cello Health Insight appoints two new directors

London-based healthcare market research agency Cello Health Insight has appointed Zahidah Ahmad and Sunil Sharma as directors.

Ahmad joins the company with two decades' experience, the last six years of which have been at Phoenix Healthcare, working with blue chip names in the pharmaceutical and healthcare sector.

An accomplished qualitative researcher, her work is predominantly international and she has experience of wide-ranging techniques and ethnographic approaches.

Sharma, meanwhile, becomes Cello's finance and operations director. He is an experienced commercial financial director, who has spent most of his career in the marketing, communications and public relations sector.

He will will work across Cello Health Insight's UK and US offices and joins Cello from Just:: Health Communications, prior to which he spent 10 years at Chandler Chicco Agency.

Cello Health Insight joint CEO Jane Shirley said: “We are seeing Cello Health Insight rapidly become a go-to destination for the best talent in healthcare market research.

“As a successful, growing business we realise that to maintain growth, we need to attract, invest in and develop the very best people.  Zahidah and Sunil bring many years of experience, and a wealth of senior expertise, which is good both for ourselves, and more importantly delivers value to our clients.”

Following Cello's restructure of its health businesses Cello Health Insight has been busy adding to its roster, appointing Kantar Health's Marie Innes last month and adding new digital director Dan Brilot in June.