emotive appoints new medical director

emotive has appointed Dr Gill Boucher as its new medical director in a role that also sees her join the London-based agency’s senior leadership team.

Dr Boucher arrives at emotive from QuintilesIMS, where she spent seven years, most recently working as product and strategy director developing medical communications.

A qualified physician, she began her career in the NHS before taking up a position with Martindale Pharmaceuticals, where she worked in medical affairs.

Chris Edmonds, emotive’s managing director, said: “Gill is a superb addition to emotive. and strengthens an extremely high calibre senior leadership team with backgrounds from HCP, agency and client-side.

“As emotive completes its transition to a fully fledged international healthcare communications agency with a strong heritage in leveraging technologies to stimulate engagement, Gill’s experience as a practicing physician and in various roles leading teams of medical directors and writers will ensure the agency continues to deliver high-quality scientific communications.“

In her new role at emotive Dr Boucher will oversee the agency’s in-house team of medical writers and provide senior strategic direction in all disciplines of medical communications.