The fourth in our series of supplements on orphan drugs and rare diseases, this last issue for 2013 covers the place of strategic communications.
It features expert opinion what the area’s inherent small numbers mean for marketers, the distressing impact of rare diseases on patients and the need for ‘big picture’ communications support for orphan drugs.
There’s also a look at how the internet has opened up patient communications, improving access and giving patient groups a previously unprecedented level of global reach.
View: Orphan drugs and rare diseases: Value Demonstration
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Further online orphan drug and rare diseases resources are available from PMLiVE in its dedicated online section for the area.
This showcases our orphan drug and rare disease content, splitting it up for easy navigation into sections on CROs and trial design, early access and regulation, strategic communications and value demonstration.
