A groundbreaking way for healthcare professionals to quickly, easily and securely access medical product information was awarded the Innovation prize at this year’s PMEA Awards.
Lilly’s Medical Information Cascade was produced with support from Blue Latitude Health, which said the initiative is set to become the de facto standard for delivering verified medical information.
The Lilly Medical Cascade, which is currently being rolled-out throughout the industry, across brands and around the world, can be used for both on- and off-label information.
Fred Bassett, co-founder and head of strategy at Blue Latitude Health, said: “We’re thrilled to have won the prestigious PMEA Award for Innovation and see our work honoured at PMEA 2015.
“Our customer experience, creative services and strategic teams always look to transform how our clients engage with healthcare professionals and patients.”
The Lilly Medical Cascade makes new uses of search engine optimisation and provides a secure online service that remains compliant, and can still provide healthcare professionals with answers to their medical product queries in one step.
It eliminates the time-consuming and costly standard processes involving call centres, medical advisors and long, written letters.
And Lilly has decided to open-source the technology of Medical Cascade for the common good.
The PMEA judges said: “This was a real first – a verified product information source for patients and HCPs that takes away the risks of Google. And it is open source – an inspired and bold move – allowing others to add more content to become, hopefully, the de facto platform for such information. We believe this could be game changing for our industry.”
The PMEA programme, run by PMLiVE publisher the PMGroup, is specifically designed to recognise and commend excellence, best practice and innovation in local, European and international markets.
Its categories reflect current business practice of striving for customer and patient-centric education and support programmes; brand lifecycle excellence; and outstanding work.
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