Cuttsy+Cuttsy has been awarded the gold standard in continuous professional development (CPD) by the Institute of Practitioners in Advertising (IPA).
It’s the second year in a row the Cambridge, UK-based healthcare communications agency has picked up the award, which recognises the best professional development offered by IPA members.
More than 300 agencies are part of the IPA and only 36 achieve the gold standard after submitting their CPD programmes for evaluation.
Mathew Cutts, one of Cuttsy+Cuttsy’s founding directors, said: “I am delighted we have received gold for the second year. It may be a cliché that ‘an agency is only as good as its people’, but it’s true.
“At C+C, the enjoyment of watching people grow, learn and develop is as much of a thrill as developing an amazing piece of creative work. This is why, at the heart of our business, we foster a culture of professional development.”