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H4B's charity team launches Catalyst4Change

The comms agency aims to 'help smaller charities be heard'

Health4Brands Catalyst4Change

Health4Brands has formed a new charity committee to help smaller organisations raise their profile within the sector, beginning with the Eating Stones Fund (ESF).

The 'Catalyst4Change' committee at Health4Brands (H4B) supported the charity in consolidating their brand and developed a new campaign for it using the healthcare comms agency's Creative Business Idea (CBI) process.

H4B has also raised funds for the charity through sponsored events such as a 24-hour fast on World Hunger Day, which pulled in over £900, enough to feed the 50 members of the ESF community for almost a month.

Brad Sellars, managing director Europe of H4B, told PMLiVE: “The mandate of the team is 'helping smaller charities be heard'. The thought behind this is that we wanted to ensure that the help that we give has a large impact on both the charity itself as well as the recipients.

“This year we are supporting Eating Stones Fund to find sustainable solutions to ending both hunger and poverty in slum dwellings in Kenya.”

ESF was founded in 2007 by Chris Ferry, then an international development student at Leeds University, after he worked with a social development group and HIV/AIDs clinic in a slum by the Kenyan capital Nairobi.

ESF was given its name in recognition of the desperate measures by poverty stricken children in Kenya's slums to ease their hunger. The charity works closely with its team in Kenya, which ensures donations are sent directly to those that need them the most.

Article by
Kirstie Pickering

2nd September 2014

From: Marketing

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