‘Change the Face of HIV – Natasha’, by Havas Lynx on behalf of ViiV Healthcare
Havas Lynx swept the board at the 2016 PM Society Awards on Friday, taking home four Gold awards and two Silvers for its HIV campaign on behalf of ViiV Healthcare.
The Manchester-based agency’s ‘Change the Face of HIV’ won Gold in the craft award category for advertisement campaign, primary care campaign and film. It also scooped the top accolade in the primary care advertisement category as judged by healthcare professionals and pharma executives across the UK.
Matching last year’s biggest winner VCCP Health for Golds, Havas Lynx won the Gold disease awareness award for its ‘Sun Safety on Site’ skin cancer awareness initiative, which used UV ray-activated posters to target construction workers.
‘Sun Safety on Site’, by Havas Lynx
The agency brought its awards total up to 10 when it won Silver in the HCP-judged house promotion category for ‘Generation Now; The impact of the millennial HCP on our world’, and two Bronze awards for its ‘Get It Right’ respiratory campaign for Teva and ‘Ask Your Dermatologist’ psoriasis campaign for Novartis.
Healthcare marketing agencies CDM London and Frontera London earned three Gold awards a piece, while Sudler London, Bedgebury Communications and VCCP Health each took home one Gold.
Aurora Healthcare Communications won the target award for corporate communications on behalf of Takeda UK’s Entyvio brand, for its ‘Bringing a patient support programme to life’ campaign targeting HCPs.
But the inaugural Best in Show award – now a permanent fixture after last year’s one-off Winner of Winners prize – went to Ascensia Diabetes Care and CDM London for their ‘Contour Diabetes Solutions’ campaign.
The disease management campaign features three animated clips of a vinyl record player, Polaroid camera and videotape through which patients talk about their diabetes diagnosis and daily care habits.
‘Contour Diabetes Solutions – The VHS Tape with Type 1 Diabetes’, by CDM London on behalf of Ascensia Diabetes Care
Head judge Dean Woolley from woolley pau gyro said: “In selecting this campaign we asked ourselves four questions: Is there a proper idea at the heart of it?; does it answer the brief?; is it beautifully done?; and is it something we could all be proud of?
“The work by CDM London for this diabetes campaign really hit the mark on all of these”.
Now in its 31st year, the PM Society will this year see co-chairs Rachel Farrow and Carwyn Jones step aside to make way for the organisation’s first chairman from a pharmaceutical firm, Shire’s Craig Bradley.
The full list of Gold winners at the 2016 PM Society Awards
- Craft Award for Direct Mail – Sudler London for Pfizer
- Craft Award for Sales Aid – Frontera London for EUSA Pharma
- Craft Award for Film – Havas Lynx for ViiV Healthcare
- Craft Award for Animation – CDM London for Ascensia Diabetes Care
- Craft Award for Interactive Communications – Frontera London for Boehringer Ingelheim
- Craft Award for Events and Exhibitions – Swordfish Advertising for Vifor Frensenius
- Target Award for Direct Mail – Bedgebury Communications for Sanofi Pasteur
- Craft Award for Disease Awareness – Havas Lynx
- Craft Award for Patient Support – Learner Adams Bones for AbbVie
- Primary Care Campaign – Havas Lynx for ViiV Healthcare
- Secondary Care Campaign – Frontera London for EUSA Pharma
- Target Award for House Promotion – Ten Five Ten for Bexon Clinical Consulting
- Target Award for Corporate Communications – Aurora Healthcare Communications or Takeda UK
- Craft Award for Advertisement Campaign – Havas Lynx for ViiV Healthcare
- Craft Award for Primary Care Ad – CDM London for Johnson & Johnson
- Craft Award for Secondary Care Ad – VCCP Health for Teva
- Target Award for Primary Care Ad – Havas Lynx for ViiV Healthcare
- Target Award for Secondary Care Ad – CDM London for Shield Therapeutics