Novartis Vaccines and Diagnostics picked up the largest haul at last week’s PM Society Digital Media Awards in London.
The company’s four wins from two campaigns saw it just edge out AstraZeneca, which picked up three prizes, at the annual marketing event.
Novartis’ winning work was led by the Ruder Finn produced Meningitis: Keep Watching campaign (pictured above).
This picked up awards for best integrated multi-channel campaign and digital patient communications programme – patient education, as well as the social media prize.
Meanwhile, the pharma company’s in-pharmacy vaccination programme by Radical Departures picked up the joint working/NHS partnerships award.
Close behind Ruder Finn was Digitas Health, which picked up two awards, taking home the craft award – mobile for its Symbicort Mobile App on behalf of AstraZeneca.
The agency also scored in the craft award – gamification with its JAK Pathways Augmented Reality Challenge for Pfizer.
The Digital Awards’ individual categories were led by GlaxoSmithKline’s global digital director Kai Gait, who walked away with the digital pioneer award.
Meanwhile, the digital project/account management award was picked up by Aurora Healthcare Communication’s senior account manager Gill Dunn, while Kristen Grant of Waggener Edstrom was recognised with a high commendation.
Now in its fifth year, the Digital Media Awards judges reported more consistently high standards across all categories and increased integration of digital into marketing strategies.
