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The conditions agreed in a purchase agreement with a vendor. This contract may be between customer and retailer or B2B. This contract outlines the rights of buyer and seller with regards the product or services they are entering into. This contract should be made aware to both parties at the POS.
See also:
Point of sale (POS)
Related terms
Data cleansing, Equivalent advertising value (EAV), Adherence, Drop out, Brand revitalisation, Non-comparative, British Medical Association (BMA), Field marketing, Pharmaceutical Researchers and Manufacturers of America (PhRMA), Ambient media, Launch plan, Joint venture, PESTLE, Unstructured observation, Tonal bias,
