German agency infill has undertaken a rebranding exercise that will see it operate as infill healthcare communication as it looks expand its global reach.
Formerly known as infill kommunikation, the agency has also appointed Mark Watson to the newly-created role of director, infill UK.
Watson’s role will focus on business development and marketing strategy, and he will also be involved in project delivery as an account director across the company’s portfolio.
He spent two years at PMGroup working on Communiqué and more recently served as advertising director at Haymarket Medical for MIMS and GP.
Ingo Barmsen, CEO at infill healthcare communication, said: “Mark’s knowledge of the communication agency world as a whole, and his insights on the UK medical market-place should stand us in good stead to meet our goals of growth in the European and Global healthcare communication arena.”
Headquartered in Königswinter, Germany, infill has offices in Switzerland, the UK and the US. In a statement the firm said its rebrand and new appointment would expand its reach and capacity among UK-based pharma marketers, product and brand leads.