This issue PME talks with …
Astellas’ vice president of marketing, Europe and its chief strategy officer, Europe discuss category leadership, the changing landscape of market access and growth in a time of austerity
And we take a look at …
Transparency of clinical trial data has become a hotly disputed topic recently, how the industry at large will respond is still not clear, but as the noise grows louder, reputations will be put on the line
… Talking about a successful merger
A structured internal communications programme can help smooth the transition and support effective outcomes during merges and acquisitions
… France: new market access and regulatory challenges
The recession and Euro crisis provide the economic backdrop in the attempts by the country’s ministers to reduce consumption of medicines, price drugs against standards of care and promote the uptake of generics among doctors and patients
… The journey to multichannel marketing
To make the most of multichannel strategy, companies must be proactive and pull multichannel planning into the strategic process much earlier
… Masterclass: translating value
A new approach to marketing could build upon Kotler’s idea of ‘exchanging value’ to bring genuine beneficial outcomes for customers, patients and society at large
Also with this issue …
Three industry experts share their views on navigating the market research landscape
In addition …
… Submissions for the Pharmaceutical Market Excellence Awards programme 2013 are now open
PMEA 2013 entry kits are now available for download via www.pmlive.com/pmea
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