In this issue we take a look at …
… Challenging preconceptions of the industry
The ABPI’s new head of media Lisa Potter on making the switch from NHS to industry
… Delivering beyond the pill
Communicating added value is now crucial for market access programmes
… Dawn of a new world
How changes to the NHS in England have had an impact on pharma so far
… Subconscious seduction
Influencing behaviour change through healthcare communications
… Running medical meetings
Medical event planners can learn from large-scale events
… Back to mobile basics
Texting still has a crucial role in a communications plan
… Location, location, location
Picking the right area to set up can be crucial for your business
Also with this issue …
… News
Expansion at inventive and Publicis and agency success at PMEA 2013
…Appointments
The latest people moves in healthcare communications
… Communiqué Awards
Interviews with two award winners from Communiqué 2013 as well as two case studies of award-winning projects
…PMHub
A guide for agencies to make best use of PMLiVE’s PMHub service directory
View Communique – Volume 33 online
