Social media

Sanofi launches online community for midwives
Sanofi launches online community for midwives Connecting Midwives follows in the footsteps of the company's Connecting Nurses community
J&J's Care4Today brand joins Twitter
J&J's Care4Today brand joins Twitter Firm's Janssen Healthcare Innovation unit also makes its debut on the social network
LinkedIn adds a pharma 'influencer'
LinkedIn adds a pharma 'influencer' Pfizer CEO Ian Read joins the likes of Bill Gates and Richard Branson in writing for the social network
Twitter praises Boehringer's use of its platform
Twitter praises Boehringer's use of its platform Corporate case study highlights pharma company's use of tweet chats
Pharma's social media priorities for 2014
Pharma's social media priorities for 2014 Digital Futures 2014 survey finds high expectations for online HCP networks
GSK launches Facebook weight loss campaign for Alli
GSK launches Facebook weight loss campaign for Alli ‘60-Day Kickstart’ initiative offers free healthy living support
FDA releases draft social media guidance
FDA releases draft social media guidance Covers 'interactive promotional media', such as Facebook, Twitter and blogs
FDA releases draft social media guidance
FDA releases draft social media guidance Covers 'interactive promotional media', such as Facebook, Twitter and blogs
Digital recruitment for clinical trials
Digital recruitment for clinical trials As more patients go online for health, digital channels are showing ever-greater promise
How Pfizer reclaimed its Twitter brand
How Pfizer reclaimed its Twitter brand Company explains how it took back its name on the social network
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