Social media

Commentary: Roseanne’s racist tweet and Sanofi’s swift and surprising riposte
Commentary: Roseanne’s racist tweet and Sanofi’s swift and surprising riposte Alexander Davies considers the remarkable story of how one company broke with pharma convention to speak out on social media
UCB supports social network for SpA patients
UCB supports social network for SpA patients MySpondylitisTeam is launched by MyHealthTeams
MHRA joins Instagram as part of Yellow Card drive
MHRA joins Instagram as part of Yellow Card drive UK medicines regulator follows in the footsteps of NICE in using the channel
Sanofi Genzyme brings The World Vs MS to Denmark
Sanofi Genzyme brings The World Vs MS to Denmark Firm's Communiqué Award winning campaign launches in another local market
Sanofi continues pharma's trend of ditching the corporate blog
Sanofi continues pharma's trend of ditching the corporate blog Will integrate Speaking of Sanofi content into its main US website
HRA Pharma takes to social media to support its ellaOne brand
HRA Pharma takes to social media to support its ellaOne brand Launches new Facebook and Twitter channels for its morning after pill
Teva launches asthma social media campaign
Teva launches asthma social media campaign Hopes awareness drive will improve inhaler use
Snapchat arrives at scientific meetings
Snapchat arrives at scientific meetings And NICE becomes the first public health body to use the platform
Teva launches online cancer portal My Day
Teva launches online cancer portal My Day Follows social listening project on gender differences in cancer discussions
MHRA launches medicines regulation blog as Brexit looms
MHRA launches medicines regulation blog as Brexit looms MedRegs will provides insight into its latest regulatory thinking
PatientsLikeMe joins artificial intelligence alliance
PatientsLikeMe joins artificial intelligence alliance The Digital Life Alliance is led by Chinese health-focused AI firm iCarbonX
Novartis launches heart failure social network
Novartis launches heart failure social network Together in HF is the first digital effort of its kind for the condition
Pharma struggling to make multichannel data work
Pharma struggling to make multichannel data work New survey finds firms are hampered by lack of access to real-time data
UK pharma continues to approach social media cautiously
UK pharma continues to approach social media cautiously Novartis UK becomes the latest in a trickle of firms to join Twitter
The rise and rise of Generation Now
The rise and rise of Generation Now Investigating the positive changes millennials are bringing to healthcare
PatientsLikeMe launches 'virtual trial' in ALS
PatientsLikeMe launches 'virtual trial' in ALS Partners with The Duke ALS Clinic on study of the Soy Peptide Lunasin
MHRA launches medicines side effects awareness drive
MHRA launches medicines side effects awareness drive Creates social media campaign as part of EU-wide initiative
Pharma ramps up its use of Instagram
Pharma ramps up its use of Instagram GSK became the latest firm to join the social network, signing up last month
NHS marks its Twitter debut with story-sharing initiative
NHS marks its Twitter debut with story-sharing initiative Three-month project will see a patient or staff member take over the new account
Cuttsy and Cuttsy launches campaign celebrating healthcare industry
Cuttsy and Cuttsy launches campaign celebrating healthcare industry Encourages people to share positive experiences online

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