Social media

FDA slams Kardashian West's Instagram drug promotion
FDA slams Kardashian West's Instagram drug promotion Morning-sickness drug firm Duchesnay criticised over social media marketing
Becoming a socially-active pharmaceutical company
Becoming a socially-active pharmaceutical company A guest blog from LEO Pharma Spain on patient focus and its use of social networks
AZ escapes censure over cancer tweet
AZ escapes censure over cancer tweet Firm did not breach UK’s Code of Practice over survival statistics post
Listen? Do you want to know a secret?
Listen? Do you want to know a secret? Social media listening is currently trending, but is it ‘hear’ to stay for pharma?
Don’t use the 'SM' words!
Don’t use the 'SM' words! 'Social media' should be avoided - unless you want seasoned industry types to start heading for the hills
Leo Pharma sets out its social media principles
Leo Pharma sets out its social media principles Also expands its use of Twitter with two new accounts
Novartis brings creative malaria campaign to Pinterest
Novartis brings creative malaria campaign to Pinterest Invites users to create their own mosquito-killing story
Monitoring the social media activity of HCPs
Monitoring the social media activity of HCPs Do your research when planning a digital engagement strategy
Guidance is no barrier to engaging on Twitter
Guidance is no barrier to engaging on Twitter Five simple, compliant tactics for European pharma marketers to consider
Facebook: mobile is not a technology, it's a consumer behaviour
Facebook: mobile is not a technology, it's a consumer behaviour Social network gives pharma marketers attending ThinkDigital some tips
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