It’s time to lay to rest the myth that pharma doesn’t, or can’t, do social media. It can and it does. More than that, it values the opportunities offered by new communications channels.
The starkest example of this came in Autumn 2011 when Merck KGaA was so incensed its US namesake had taken control of its Facebook page that it launched court proceedings to get it back.But social media is more than Facebook, and our Pharma Social Media Directory shows the exactly how pharmaceutical companies are using these new communications channels.
A new report outlines 10 strategies for getting to grips with social media
Away from Facebook and Twitter there is some enthusiasm within the pharmaceutical industry for established sites like the photo-sharing service Flickr, as well as newer social media channels like Google+ and Pinterest
YouTube was the first social media site to attract large numbers of pharmaceutical companies and interest in the network remains strong
The 2011 changes to Facebook's rule, forcing pages to be open for comments, have not put an end to pharma's interest in the social network
Twitter has proved to be the most popular social network with the pharmaceutical industry, thanks to its ease of use