Social media

Otsuka joins its Japanese peers on Twitter
Otsuka joins its Japanese peers on Twitter The firm's US operations make their social media debut
Social media win for Boehringer at PM Society Digital Awards
Social media win for Boehringer at PM Society Digital Awards Sees off competition from AbbVie, Bayer, Novartis and Pfizer
Using social data to see patients more clearly
Using social data to see patients more clearly A new dawn is approaching in healthcare and drug safety
Social media and inflation penalties for generic drugs
Social media and inflation penalties for generic drugs US generic drug companies are under more scrutiny as the US public becomes more vocal 
A five-step plan for patient-centred digital communications
A five-step plan for patient-centred digital communications Every functional area should be able to interact with patients
Charity counters health secretary on meningitis with social media push
Charity counters health secretary on meningitis with social media push Meningitis Now's drive follows controversial advice from Jeremy Hunt
How Bayer transformed its approach to digital
How Bayer transformed its approach to digital Head of digital development Jessica Federer on how the company built digital into its DNA
Astellas launches cancer challenge social media campaign
Astellas launches cancer challenge social media campaign Teamsup with USA Rugby and the Australian Rugby Union for #pass4prostate
FDA slams Kardashian West's Instagram drug promotion
FDA slams Kardashian West's Instagram drug promotion Morning-sickness drug firm Duchesnay criticised over social media marketing
Becoming a socially-active pharmaceutical company
Becoming a socially-active pharmaceutical company A guest blog from LEO Pharma Spain on patient focus and its use of social networks
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