Social media

Pharma struggling to make multichannel data work
Pharma struggling to make multichannel data work New survey finds firms are hampered by lack of access to real-time data
UK pharma continues to approach social media cautiously
UK pharma continues to approach social media cautiously Novartis UK becomes the latest in a trickle of firms to join Twitter
The rise and rise of Generation Now
The rise and rise of Generation Now Investigating the positive changes millennials are bringing to healthcare
PatientsLikeMe launches 'virtual trial' in ALS
PatientsLikeMe launches 'virtual trial' in ALS Partners with The Duke ALS Clinic on study of the Soy Peptide Lunasin
MHRA launches medicines side effects awareness drive
MHRA launches medicines side effects awareness drive Creates social media campaign as part of EU-wide initiative
Pharma ramps up its use of Instagram
Pharma ramps up its use of Instagram GSK became the latest firm to join the social network, signing up last month
NHS marks its Twitter debut with story-sharing initiative
NHS marks its Twitter debut with story-sharing initiative Three-month project will see a patient or staff member take over the new account
Cuttsy and Cuttsy launches campaign celebrating healthcare industry
Cuttsy and Cuttsy launches campaign celebrating healthcare industry Encourages people to share positive experiences online
Digital influencer marketing
Digital influencer marketing How good stories can drive value for brands, products and companies
Digital influencer marketing
Digital influencer marketing How good stories can drive value for brands, products and companies
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