Social media

Sanofi takes to Twitter to support Spanish pharmacy portal
Sanofi takes to Twitter to support Spanish pharmacy portal Says new account on the social network will help support community pharmacists
GSK launches Facebook weight loss campaign for Alli
GSK launches Facebook weight loss campaign for Alli ‘60-Day Kickstart’ initiative offers free healthy living support
FDA releases draft social media guidance
FDA releases draft social media guidance Covers 'interactive promotional media', such as Facebook, Twitter and blogs
Change the conversation in healthcare PR
Change the conversation in healthcare PR How should healthcare public relations adapt to today’s integrated, social, multimedia, fast-paced, global environment?
10 Rules of Engagement: Building Social Confidence in Pharma
10 Rules of Engagement: Building Social Confidence in Pharma A new report outlines 10 strategies for getting to grips with social media
The social world of serendipity
The social world of serendipity The social world of serendipity. Going beyond fishing where the fish are. No one would disagree with the premise that social media has changed how we communicate, but when it comes to the discussion of how best to use social channels, there is still
Technology trends facing pharma in 2013
Technology trends facing pharma in 2013 Context-based services and social media are among the major technology trends pharma will need to embrace in 2013
Jon Linscott: If I could change one thing...
Jon Linscott: If I could change one thing... Jon Linscott: If I could change one thing... - jobs, news and advice for the pharmaceutical and healthcare industries.
Guide to gamification
Guide to gamification How to execute digital: Using gaming as part of a pharma marketing campaign
Social media trails behind online articles, according to health information study
Around 90 per cent of health information consumed by participants came from articles, while 2 per cent was received via social media
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