Social media

Charity counters health secretary on meningitis with social media push
Charity counters health secretary on meningitis with social media push Meningitis Now's drive follows controversial advice from Jeremy Hunt
How Bayer transformed its approach to digital
How Bayer transformed its approach to digital Head of digital development Jessica Federer on how the company built digital into its DNA
Astellas launches cancer challenge social media campaign
Astellas launches cancer challenge social media campaign Teamsup with USA Rugby and the Australian Rugby Union for #pass4prostate
FDA slams Kardashian West's Instagram drug promotion
FDA slams Kardashian West's Instagram drug promotion Morning-sickness drug firm Duchesnay criticised over social media marketing
Becoming a socially-active pharmaceutical company
Becoming a socially-active pharmaceutical company A guest blog from LEO Pharma Spain on patient focus and its use of social networks
AZ escapes censure over cancer tweet
AZ escapes censure over cancer tweet Firm did not breach UK’s Code of Practice over survival statistics post
Listen? Do you want to know a secret?
Listen? Do you want to know a secret? Social media listening is currently trending, but is it ‘hear’ to stay for pharma?
Don’t use the 'SM' words!
Don’t use the 'SM' words! 'Social media' should be avoided - unless you want seasoned industry types to start heading for the hills
Leo Pharma sets out its social media principles
Leo Pharma sets out its social media principles Also expands its use of Twitter with two newaccounts
Novartis brings creative malaria campaign to Pinterest
Novartis brings creative malaria campaign to Pinterest Invites users to create their own mosquito-killing story
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